Are you looking to increase your brand awareness and improve your conversion rate?
What if we told you that including a video on your landing page could increase your website’s conversion rate by a whopping 80%? (Source) Or that 64% of customers report that watching a video about a product or service makes them more likely to buy? (Source)
Pretty exciting, isn’t it?
In 2022, videomarketing is one of the most powerful ways to promote your offer and improve your bottom line. And the trend is here to stay.
Now, are you wondering how to effectively use videos on your website?
The great news is that we can answer this question for you!
Indeed, in this post, we’ll provide you with the five best ways to use videos on your e-commerce site so that you can quickly expand your reach and grow your business.
You’re welcome ;)
Create a Product Explainer Video to Increase your Conversion Rate
Did you know that the average attention span these days is 8 seconds?
Yep, that doesn’t give you a lot of time to grab your audience’s attention!
As a result, adding a short and compelling product explainer video to your product or homepage page can be an efficient way to quickly hook your audience in by providing them with the information they need in an engaging way. It’s also an opportunity for you to create a more dynamic online shopping experience for your customers. And this can, in turn, prompt them to purchase your product or service, quickly increasing your conversion rate.
In fact, 76% of marketers report that video explainers helped them increase their sales. What’s more, explainer videos are so effective that 95% of people say that they’ve already watched an explainer video in the past to learn more about a product or service.
That’s simply because sometimes, words are just not enough. Indeed, they can’t always concisely and clearly describe a product or service and convey their benefits to consumers in an attention-grabbing way.
After all, the adage‘’a picture is worth a thousand words’’ is there for a reason ;)
Now, think about it.
Would you rather read a lengthy description about all the characteristics, and benefits of a coffee machine, or watch a two-minute punchy video explaining everything you need to know about this coffee machine and showcasing a bunch of friends enjoying a seemingly delicious cup of coffee made directly from it?
We know what we’d prefer...
Use an About Us Video to Connect with your Audience
Featuring a high-quality and professional ‘’About Us’’ video on your About Us section is paramount to helping you better connect with your audience.
Why is an About Us video so important, you ask?
About Us pages are the second most visited pages on a website.Indeed, once a customer or potential customer lands on your homepage, they usually click on the About Us section next to learn more about your company, your brand values, and, most importantly, about you.
Yes, these days, customers want to know who is behind a brand and what they stand for!
As a result, it’s critical for you to create an About Us page that provides them with all this information to maximize your chances of converting your page visitors into customers.
And a high-quality, engaging video can help you do just that.
Here are a few tips on how to create a compelling About Us video:
- Use stunning visuals
- Explain in a concise and engaging way who you are
- Carefully craft your brand story and make sure it elicits an emotional response
- Showcase your team, your offices, and your processes
- Be transparent and authentic
However, don’t forget to also highlight how you can solve your audience’s problems. Show them you know what their pain points are, that you understand them, and you’re here to help!
This will allow them to better relate to you as a person and enable you to instill trust.
You’ve probably guessed it, despite the name of the page, it shouldn’t just be all about you ;)
Add a Testimonial Video To Build Trust with your Customers
Customer testimonial videos are a very effective marketing tool because they can boost your credibility and help you build trust with your customers. As a matter of fact, 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.
Now, if this isn’t the definition of a customer or lead generation machine, we don’t know what is!
Note that your homepage could be a great spot to add your customer testimonial video as it receives the most traffic. However, you could also add it to your product page to reassure potential customers. A third option is to use your testimonial video on your About Us page to back up the strength of your solution.
The most important thing to keep in mind is to always add your customer testimonial videos near your call to action. Indeed, the social proof these customers’ video reviews offer will help to provide the final nudge your audience needs to take action.
Use Unboxing Videos to Provide a Unique Experience to Your Customers
Unboxing videos have taken the video marketing world by storm over the last couple of years. From Tik Tok and Instagram to Facebook and Snapchat, they’re literally everywhere! In fact, there are over 90,000 monthly searches for unboxing videos onYouTube every month. What’s more, 62% of consumers watching them do so when looking for a specific product.
They usually feature influencers or customers removing a product from the box or parcel it was sent in and opening the product. After showing a close-up of the packaging and product, they usually record themselves trying it and reviewing it in the same video.
But why are they so popular?
Their captivating factor comes from the whole experience they provide. The same way children (and let’s be honest adults) look forward to opening their presents at Christmas, the viewers get sucked into the excitement of finding out what is in the box.Seeing it being unwrapped and discovering the product at the same time as the influencer or customer adds an interactive dimension to the shopping experience.
In addition to offering a unique experience to your customers, these videos also let them know exactly what to expect when they purchase from you and help build brand trust.
As a result, leveraging the power of unboxing videos by adding them to your product page could be a great strategy to stand out from your competition and boost your sales.
Make Blog Videos to Improve your Search Engine Rankings
Did you know that people spend on average 2.6 times longer on pages featuring a video than on pages without a video?
Now, you might be aware that having a blog is a great SEO practice. You might even blog often to make sure you regularly provide your audience with fresh content and keep them coming back to your site. The great news is that adding videos to your blogposts or news announcements can significantly improve your organic traffic and expand your posts’ reach.
And that’s because the longer visitors stay on your page, the better your search engine ranks!
Some of the best ways you can incorporate videos into your blog section include:
- Add a relevant tutorial video to a written blog post
- Create a standalone video blogpost
- Add a tutorial video to a blog page followed by the transcript
- Add a short video (in a summary or vlog format) highlighting the key points of your blog post at the beginning of your post.
Over to You
There is no denying that video marketing is one of the most efficient ways to drive your sales and build a loyal customer base. So, if you can create fun, interactive, and engaging videos that boast a powerful message and use high-quality and striking imagery, you’ll be on your way to turning these leads and page visitors into long-term advocates for your brand in no time!
Lacking the time to create high-quality videos for your website? Or perhaps you don’t have the equipment or knowledge? We get it!
At Video House, we specialize in video marketing strategy and production. We analyze your customers’ pain points, assess their needs, and craft highly relevant professional videos that will help you increase your conversion rate, and improve your bottom line.
Sound like you could use our help? Feel free to reach out here to discuss your upcoming projects. It’s free to chat ;)
